Module 0. Introduction

Welcome to the course «What, Why & How. Your road to Entrepreneurship»!

This course employs a scalable entrepreneurial education methodology and high-quality interactive educational resources and tools to promote an entrepreneurial mindset and skills and the development of key transversal skills such as digital and foreign language skills, thereby fostering your employability as well as your personal and professional development.

Entrepreneurship is mostly lectured in a traditional way with a focus on business management and the development of business plans, which is why the course also covers general topics such as motivation, leadership and team building.

Entrepreneurship by Nick Youngson CC BY-SA 3.0 Alpha Stock Images
Entrepreneurship by Nick Youngson CC BY-SA 3.0 Alpha Stock Images

We thereby seek to promote the development of innovative multi-dimensional educational approaches to prepare you to solve today’s and tomorrow’s economic, social and cultural challenges. There seem to be limited opportunities for developing the following key competences that are particularly important in successfully setting up a business: teamwork, communication and negotiation, problem-solving, and the ability to identify market needs and turn them into business opportunities. One of the identified barriers to entrepreneurship is fear of failure, which is why you will be given the opportunity in this course to develop an ability to cope with failure and be resilient and persistent, as these are key success factors for any entrepreneur.

 

This MOOC includes 6 modules which will train you in entrepreneurial skills over 6 weeks. Each module contains videos (interviews with experts in entrepreneurship with subtitles available in English and Spanish) and complementary multimedia material:

 

  • Module 1. Entrepreneurship Innovation for Turbulent Times
  • Module 2. Entrepreneurship Theory Overview and Context
  • Module 3. Business Analysis and Strategic Management
  • Module 4. Organisational Design
  • Module 5. Competing in the Market
  • Module 6. Human Resource Management and Leading Function.

 

Each module contains a compulsory activity that must be successfully completed in order to move on to the next module. In Module 0 the compulsory activity is the Initial Questionaire.

 

If you have any doubts, please go to the Frequently Asked Questions at the following link: FAQs Students

 

 

This MOOC is open to anyone interested in entrepreneurship. After completing the MOOC, face-to-face training will also be offered at the University of Perugia (Italy), University NOVA Lisbon (Portugal), the Santander International Entrepreneurship Centre (CISE, University of Cantabria, Spain) and the University of Ljubljana (Slovenia).

The face-to-face training will take place in the form of a 1-2 week intensive training workshop where students will work in groups to enhance the knowledge acquired in the MOOC. Teaching methods will focus on group work, role plays and case studies. The materials will be based on experimental learning.

If you are interested in this face-to-face training after completing the MOOC, please visit the BLUES project website to obtain more information.

Now it’s time to embark on Your Road to Entrepreneurship. Let’s go!

In contrast to other MOOCs (where there is only one or a few instructors) this MOOC brings together a large and important group of experts from different universities, research centres and enterprises.

David Harrison

David Harrison

Associated researcher and professor at the CISE (Santander International Entrepreneurship Centre)
Ricardo Zozimo

Ricardo Zozimo

Assistant Professor in Management at Nova School of Business and Economics
Antonio Picciotti

Antonio Picciotti

Professor and researcher in the Department of Economics. University of Perugia
Aneesh Zutshi

Aneesh Zutshi

Professor at Universidade Nova de Lisboa
Franceso Rizzi

Francesco Rizzi

Associate Professor in the Department of Economics. University of Perugia
Marina Gigliotti

Marina Gigliotti

Professor and researcher in the Department of Economics. University of Perugia
Pedro Neves

Pedro Neves

Associate Professor at Nova School of Business and Economics
Dolores Kores 1

Dolores Kores

Centre for Social Entrepreneurship, University of Ljubljana
Luca Villa

Luca Villa

HR Director, Thyssenkrupp, Acciai Speciali Terni S.p.A.
Marta Mussini

Marta Mussini

Manager procedures outside Italy, Pharmatech Srl