Digital Experience

Strengthen your entrepreneurial competences with our free online course

OUR STRENGHTS

Flexible

Free

Self discipline

Digital Experience

Use our platform and gain the entrepreneurial skills at your own pace

TOOLS

DURATION

The MOOC will only be available from March 4 to April 14.

Approximately 24 hours to complete (Suggested 4-6 hours/week)

There are 6 modules in this course:

CONTENT

These are the modules in the BLUES MOOC:

 

Module 0. Introduction

 

Module 1. Entrepreneurship Innovation for Turbulent Times

  • Who is an entrepreneur? Why is it important nowadays?
  • How are enterprises organised today?
  • Design Thinking

 

Module 2. Entrepreneurship Theory Overview and Context

  • Main theories of entrepreneurship: overview, social, physiologicaland innovation
  • Conceptual models of each theory
  • Case studies

 

Module 3. Business analysis and Strategic Management

  • Market assessment & Customer development: main techniques
  • Lean StartUp. Business Model Canvas
  • Lifecycle management of entrepreneurial initiative: main techniques

 

Module 4. Organisational Design

  • Fundamentals of organisational structures
  • How to delegate tasks to co-workersDigital transformation
  • Contemporary forms of organising

 

Module 5. Competing in the Market

  • Defining the product and the brand
  • Defining the context: competitors, customers and other stakeholders
  • Defining the strategy to reach the market: marketing mix
  • Opportunities of digital marketing

 

Module 6. Human Resource Management and Leading Function

  • Leadership identification. Different kinds of leadership
  • Sources of power in negotiations
  • Authentic leadership
  • Managing people

EXPERTS

David Harrison

Module 1

David Harrison

Santander International Entrepreneurship Centre - CISE
Aneesh Zutshi

Module 1
Module 6

Aneesh Zutshi

Universidade Nova de Lisboa
Dolores Kores 1

Module 2

Dolores Kores

University of Ljubljana
Ricardo Zozimo

Module 3

Ricardo Zozimo

Universidade Nova de Lisboa
Luca Villa

Module 4

Luca Villa

HR Director at Thyssenkrupp, Acciai Speciali Terni S.p.A.
Franceso Rizzi

Module 4

Francesco Rizzi

University of Perugia
Marta Mussini

Module 5

Marta Mussini

Manager procedures outside Italy at Pharmatech S.r.l.
Marina Gigliotti

Module 5

Marina Gigliotti

University of Perugia
Antonio Picciotti

Module 5

Antonio Picciotti

University of Perugia
Pedro Neves

Module 6

Pedro Neves

Universidade Nova de Lisboa

How to register?

If you complete this MOOC, you may have the chance to live the face to face experience – Learn more here!