Digital Experience

Strengthen your entrepreneurial competences with our free, certified online course and get 1 ECTS credit point valid at any European university

OUR STRENGHTS

Flexible

Free

Self discipline

Digital Experience

Use our platform and gain the entrepreneurial skills at your own pace. This is a certified course and registered students will get 1 ECTS credit – granted by LUT University and valid at any European university- upon completion.

TOOLS

DURATION

The MOOC will only be available from August 15 to December 6.

There are 6 modules in this course:

CONTENT

These are the modules in the BLUES MOOC:

 

Module 0. Introduction

 

Module 1. Entrepreneurship Innovation for Turbulent Times

  • Who is an entrepreneur? Why is it important nowadays?
  • How are enterprises organised today?
  • Design Thinking

 

Module 2. Entrepreneurship Theory Overview and Context

  • Main theories of entrepreneurship: overview, social, physiologicaland innovation
  • Conceptual models of each theory
  • Case studies

 

Module 3. Business analysis and Strategic Management

  • Market assessment & Customer development: main techniques
  • Lean StartUp. Business Model Canvas
  • Lifecycle management of entrepreneurial initiative: main techniques

 

Module 4. Organisational Design

  • Fundamentals of organisational structures
  • How to delegate tasks to co-workersDigital transformation
  • Contemporary forms of organising

 

Module 5. Competing in the Market

  • Defining the product and the brand
  • Defining the context: competitors, customers and other stakeholders
  • Defining the strategy to reach the market: marketing mix
  • Opportunities of digital marketing

 

Module 6. Human Resource Management and Leading Function

  • Leadership identification. Different kinds of leadership
  • Sources of power in negotiations
  • Authentic leadership
  • Managing people

EXPERTS

David Harrison

Module 1

David Harrison

Santander International Entrepreneurship Centre - CISE
Aneesh Zutshi

Module 1
Module 6

Aneesh Zutshi

Universidade Nova de Lisboa
Dolores Kores 1

Module 2

Dolores Kores

University of Ljubljana
Ricardo Zozimo

Module 3

Ricardo Zozimo

Universidade Nova de Lisboa
Luca Villa

Module 4

Luca Villa

HR Director at Thyssenkrupp, Acciai Speciali Terni S.p.A.
Franceso Rizzi

Module 4

Francesco Rizzi

University of Perugia
Marta Mussini

Module 5

Marta Mussini

Manager procedures outside Italy at Pharmatech S.r.l.
Marina Gigliotti

Module 5

Marina Gigliotti

University of Perugia
Antonio Picciotti

Module 5

Antonio Picciotti

University of Perugia
Pedro Neves

Module 6

Pedro Neves

Universidade Nova de Lisboa
If you complete this MOOC, you may have the chance to live the face to face experience – Learn more here!